Once you've received your Self Beta invitation link, download our Android app from the Play Store (iOS will be released shortly). Create an account and you can start messaging people. Once you've verified yourself with your passport, you can start making voice and video calls!
Download the Self app from the link you've received and set up your security with a high-res facial scan and biometrics.
Verify a few facts about yourself – your email, phone number – to start using Self. Once you've added your passport, you can make voice and video calls.
This is the important bit: We don't keep your data once you've verified it. They're not stored on our (or anyone else's) servers. We can't share, sell or lose your information.
Use Self to register and create a trusted connection to your family, friends, companies, charities and organisations with one tap.
Feel safe that your data stays under your control.
Your Self App gives you control over your personal data. You chose what goes in the app; you have those facts verified and if they're asked for by one of the companies or members you are connected to, you choose whether to share it with them and on what terms.
When you store facts in Self, they're in a secure encrypted space in your phone. They're only accessible by you. The only time they leave your phone is when you send them. They're not in the Cloud, they're not in a big tech company database; they are in your hand, where they are safe.
When you sign up to a service using Self, it's the best way of proving you're not a bot, spammer or hacker, so companies and organisations love it. They can request access to just the facts that they need to deliver you a service, or even just the knowledge the facts imply (“Are you over legal drinking age in your country?” for example).
Because every fact has been confirmed by third parties, companies can trust facts without needing any more forms of identification, so you don't have to go through lenthy checks, or fill out forms. Your Self app does that all for you. It's like a personal assistant for your life.
Self is the most secure, private and trusted messaging and calling platform available.
This is because as well as every message being encrypted from end to end by default, Self only ever stores data about you and your connections on your device. Put simply, there's no big Self data store that can be mined, leaked, used for targeted advertising or abused for commercial gain.
Also Self uses verified identities to make sure that you're only ever talking to the people you think you're talking to. We do this by asking you to verify a piece of identity when you first sign up – but this is never stored anywhere except on your phone. The data check is just there to make sure that it's no one else impersonating you, or a bot. Think of it like a blue tick that everyone qualifies for, not just the people we deem worthy.
Once you've created your profile in the Self app, you can connect to friends, family and anyone else within the Self network, and you can be certain that they are who you think they are.
This doesn't mean that you'll have to share your identity with everyone – how much you decide to share is always under your control. We believe that everyone deserves the right to choose to be anonymous sometimes.
But Messaging is just the first step – soon you will be able to use Self to connect to businesses and organisations, giving you control over the data that you share, and the permissions you allow them.
A fact is just a piece of information about you. The most basic facts stored in the Self data store in your phone are the ones you use to sign up: your email address, street address, your phone number, date of birth the personal details on your passport or driving license.
If a fact has been verified as being true by an authoritative third party it will be marked with a tick.
How is this useful?
Imagine if you've just finished a foreign language course – the course providers could attest to the fact that you've achieved a level of competence in French, and you could store this as a verified fact in Self. That would mean you could use that fact in the future, for example when registering on a job platform, so potential employers know that someone they can trust says that "Oui, ils peuvent parler français!".
One important thing is that someone doesn't need to know the details to know that a fact is true. If you're buying age restricted goods online, the retailer doesn't need to know your date of birth, they just need to know that you're over a certain age. This is a powerful way of protecting your data, while being able to prove useful things about yourself.
And all of this information is just on your phone, always under your control.
Your data belongs to you. Self's founders believe it is safer for people and better for business for you to control your data. We live by those beliefs and so we have built Self specifically to prevent us having access to your data unless – like you might with any company – you give us specific permission to see it.
*We would hold no personal data if we could get away with it.
All data stored in Self is encrypted on your mobile device. Any data you share is backed-up to your phone's cloud backup (e.g. iCloud or Google Drive) in a location nominated by you during the signup process. The backups of your data and account details will be encrypted end-to-end and then stored encrypted in your device's backups.
We don’t have any access to your backups.
It is your responsibility to keep your phone, login details and recovery details safe, and to prevent others from having unauthorised access to your data.
Self lets you verify facts about yourself, so that you can use and share them safely when you need to over the Self Network. At Beta launch the number of Facts that Self will support is limited (things like identity and contact information), but eventually we will support almost any piece of information which can be verified by someone else.
All of this information stays on your device, under your control. It is never stored in the cloud or in a big database with other peoples facts. It’s just on your phone.
You can only share facts over the Self Network that have been verified.
The data you store in Self is protected by several layers of security:
Self is free to join as an individual user for personal use and the core features will always be free to you in the future.
Our business model is to charge the businesses using Self a small amount of money every time they ask to check a fact about you – such as your phone number, address, passport number etc. – when you choose to connect with them using Self. They get certainty that the information you've shared is true, and you can be sure that your data isn't being used in ways you haven't explicitly agreed to.
In the future we may release new features, which may carry a charge, but these will always be optional.
This information is all backed up when you perform your usual phone backups, either to Apple iCloud, Google Drive or whichever system you use. As these backups are also encrypted, it means that your backups can only be accessed by you.
That's why when you create your Self account we give you a recovery key. Keep a secure record of this, it is what will let you get your data back if you lose access to it or to your account.
If you're replacing a lost device or just upgrading to a new one, then just use the recover account button on the first setup screen to restore your account and data.
The security and encryption layers mean that, even if your device is lost or stolen, your data remains secure and inaccessible.
Firstly because it’s easy: Self gives you a tool for signing in which uses biometrics to mean you don’t need to remember usernames and passwords or go through the hassle of entering codes sent by text or email.
Signing in with Self is also safer. Every piece of information is encrypted and only stored on your device, meaning your personal information can be leaked, hacked or lost.
Self is also more than just a way to log in – it gives you the ability to share just the specific pieces of information that companies or other people need to deliver the services you've agreed to.
Every time you grant access to a piece of your data to a third party, you do so for a purpose that says what they can and can't do with it and how long they can have it for. So for example a car hire company might need your address for as long as you have their car, but when you return the car they should delete your address.
Before Self they needed your details to contact you. Now, because you are connected to them through Self, they can contact you if they need to and they can ask for the address again if they need it. So they don't need to keep it, and it's very clear if they choose to use the data for something else that they are in breach of your agreement and the law.
Security, security, security.
Data stored in ‘the cloud’ is actually stored on servers located all over the world. These servers can be accessed from absolutely anywhere and the data on them is only as safe as the humans that set up the protection around them. As many high profile data breaches have shown (Twitter, British Airways, Zoom, the list goes on), these security measures are not up to the task of keeping out ever more skilled and ambitious hackers.
If your data is stored on your phone, it can’t be hacked like this. The fingerprint or face scan you use to unlock your phone is almost impossible to hack and, so is the data itself.
The other issue with allowing companies to store your personal data is that once you’ve given a company some of your personal information, it’s easy to forget what you’ve shared with them and impossible to control how they use it. This misuse of data is becoming more widespread as businesses try to squeeze more and more value out of the information that they hold about their customers.
When you store your data on your device you remain in complete control of that information. You decide exactly which pieces of data to share with a company and you will be able to decide precisely what they can use it for and how long they can keep it.
You can delete your data at any time by uninstalling the app. You will still be able to recover the data from your backup for a period after the app is deleted depending on your backup settings.
To be forgotten entirely by Self, you will also need to have deleted your account. Once your account has been deleted, your Self account number can be recovered, but any other data you've stored in Self, including all personally identifiable data, will no longer be available – we don't keep your data on our servers.