Solving ‘the great console shortage’

January 10, 2021
Harry Engels
Sony Playstation logo seen from a London underground train window

Before Christmas, the UK government announced it was looking into banning the resale of consoles like the PS5 and Xbox Series X after they were almost impossible to buy through retailers at launch. Resellers use automated systems and bots to immediately snap up products that become available and then sell them on at inflated prices.

To us, this feels like tackling a symptom rather than the issue itself. If retailers knew exactly who they were selling each console to then resellers wouldn’t be able to get anywhere near them in the first place.

The larger issue here is around trust, and the serious lack of it on the internet.

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