We believe the internet should be safe,
We believe that people and companies should be able to trust the information they receive,
We believe our kids should be able to explore technology without fear and,
We believe that the technology that surrounds us should make our lives easier.
That is why we built Self; so we can have trust. Trust that the review we see online is real, trust the person we bought from in an auction, trust the invoice should be paid, trust the user is a human, trust in the news and trust in the integrity of a vote. Where there is online trust we can build relationships that match those we value in the real world. And the things we do everyday will become easier, we can glide through airports, shop without tills, consume without barriers and do it all safe from fraud.
But Self is really about people. People taking ownership of and responsibility for their own data and in doing so gaining a voice and control. It's a vision in which we are each an individual human, without the labels of nationality, gender, faith or race unless we choose to reveal them.
Self is technology which makes us equal, powerful and safe.
Self Beta is the result of three years work on redefining the relationship between data, people and organisations. From that has come the Self Network, a place where every fact can be trusted.
Today the Self Network is like the World Wide Web before there were many pages. Tomorrow we will look back on the pre-Self days of filling in forms, repeatedly identifying ourselves, worrying whether our kids were safe and fighting off cookie pop-ups and wonder how we managed.
The best bit at the start of a project is one we all miss this year; getting round a table to plan, the realisation growing in the team that you're on the edge of something new and awesome. Self will start many of those conversations, because it's going to change a lot of things.
*Self Public Beta is releasing on Android in the UK initially, although our Private Beta is available globally on request. Our iOS release will be out shortly.